All of our interactions with food have become hyper-digital and socially shared. 91% Of Customers Read Reviews. Our clients benefit from solutions like machine learning and analytics, automation, customer data, remote sensing, farm robotics, and agile transformations. (Source: 86% of millennials turn to YouTube for guidance on topics like preparing meals. However, are middle market food and beverage companies optimally harnessing the full power of digital? 7. More businesses in the food & beverage (F&B) industry are now investing in digital innovations due to the fast-paced evolution of technologies and the changes brought about by the Covid-19 pandemic. (Source: Think With Google). Optimize Your Profile To Drive More Traffic To Your Physical And Online Stores. 64% of consumers have used Google My Business to find the address or phone number of a local business. Capitalize On This Opportunity Whether Your Are Selling Online Or Not. New Era of Voice Technology: Voice technology is not something new. We’ve gathered the data, researched what other influencers in the food and beverage industry are saying, and added our own conclusions to give you our take on 2021 food trends. Social media is the best place for reaching new and retaining old customers for F&B businesses, as brands from this vertical perform best here. Create wasteful, junky food at your peril. Social Media Loves Food & Beverage Brands. Build the advocacy marketing program that attracts high-profile advocates: Create exciting content, using storytelling, value-driven campaigns and/or interactive campaigns such as contests with exclusive prizing to gain the attention and engagement of influencers. Modern consumers seek more nutritious options, which has prompted beverage companies to innovate low- and no-sugar drinks while retaining enticing flavours. Changes in consumer demands toward preferring fast, affordable, and easily accessible food options have led to a transformation in the food and beverage industry, with market leaders leveraging advanced technologies, such as artificial intelligence and machine learning to scale operations and help companies … Home Digital Trends Digital Trends In Food & Beverage Industry: 7 Strategies To Gain More Customers In 2020. (Source: US online grocery market has grown from $12 billion in 2016 to $26 billion in 2018. Survey report explores the transformative impact digital strategies have on middle market food and beverage companies. Almost half of all adults watch food videos on YouTube. Without a doubt, the food and beverage Industry is undergoing a revolution. Visit rsmus.com/aboutus for more information regarding RSM US LLP and RSM International. Digital Market Outlook ... Industry-specific and extensively researched technical data (partially from exclusive partnerships). Naturally, we could mention all the new current trends in the sector by mentioning those related to plants, sustainable development or even snack food, to name but a few. Canned wine, hard … Insights into digital trends in the food and beverage industry. Digital transformation is rewriting the consumer products industry. See Who Else is Coming That is one of the lessons we learned in 2020, and the message we must take forward into 2021. Want more customers for your Food & Beverage business? As food and beverage businesses move beyond the effects of the pandemic—from revive to thrive—it’s hoped that this report will provide organizations ideas and opportunities for improvement, affirm ongoing digital strategies and provide comparison analysis of industry peers. Summary Of The Top Digital Trends For Your Food & Beverage Businesses. (Source: Educate your audience on your product portfolio, Educate your audience on the use of your products and their versatility, Gain customer loyalty through user-generated content, Run promotional campaigns to increase store traffic. 79% Of Consumers Trust Food Blogs. (Source: Users have cited the 24/7 availability as their number one reason for shopping online. In this article, we will look into some of the most effective digital trends that will help food and beverage businesses gain more customers in 2020. The right digital strategies can provide food and beverage companies a variety of benefits, from addressing increased labor costs to optimizing processes and operations. 1. Consider Reputation Management As One Of The Pillars Of Your Digital Strategy. Gain insights into key technology strategies to stay ahead. Overall, COVID-19 has caused changes to traditional norms in the food and beverage industry. This is the growing consumer trend of eating healthy foods that promote phys… Let us give you ideas. Leverage Their Enthusiasm. eCommerce sales will account for 20% of retail sales globally in 2022. 1. Almost Half Of the Small Businesses In The US Do Not Have A Website. Registering your food & beverage business, be it a wine and cheese shop, artisanal ice cream stands or brand headquarters, establishes credibility with your customers researching online, as well as allows you to attract the near-me searchers or organic online store traffic. Elements of digitalization (or digital transformation or Industry 4.0) are applicable across industry and manufacturing, including food & beverage. and mass production, as well as a growing variety of flavors and innovative packaging, are hot topics. While photos and videos of artfully prepared meals fill our Instagram and Facebook news feeds, so too are petitions against food producers, restaurants and other businesses, as well as stories and photos of meals gone wrong or poor customer service. The smart phone has enabled the consumer to communicate and do business ‘on-the-go’ and now individuals demand food and beverage products which match their changing lifestyles. However, new trends point towards digital disruption finally resulting in the growth of food and beverage industry e-commerce. Having a reputation management strategy in place pays off, as online reviews are the second most trusted source of online information. When a prospective customer searches for your business on Google, the GMB page will show your working hours, website, location and photos at the top of the search results. Social media packs enough punch to claim that it is one of the most lucrative ... 2. We bring you the top 10 most-read trends stories from the food and beverage industry in 2020, with trends such as e-commerce, sustainability, food safety and security and dairy trends coming up on top. (Source: Find the perfect consumer advocate for your brand: Target social media civilians (i.e. Out of the numerous ways to attract new customers, the following nine will prove to be the most efficient this year – and we have research to prove it. You can incorporate video, or more specifically, YouTube marketing into your digital strategy via: Video can help your food & beverage brand to: Your F&B business should encourage customers to leave reviews that you need to monitor closely for higher customer satisfaction. (Source: Introduce your product to new audiences and gain larger following, Educate the audiences on the use and versatility of your products, Increase trust in the quality of your product, Organic / vegan / allergen-free product composition, Environmental and social benefits of your production process, Environmentally and socially responsible values and motives. The foodservice industry has changed forever, but foodservice operators have the courage and the tools to adapt. More Drinks Go Nitro. Here are some of the top ingredient and flavour trends that have impacted the 2020 food and beverage industry and will remain to please customers in the coming years. The nitro trend has already hit the beer and coffee markets, to the delight of … As food and beverage companies continue to manage through the pandemic and plan for the road ahead, what’s the formula for success? Hate to waste. Digitalization trends in the food & beverage realm play an increasingly large role at this conference. Convenience. 2. (Source: BrightLocal), As much as 97% of review readers also read the account owner’s replies to reviews. Carol C. Lapidus  High cost-sensitivity . Food and drink businesses are the most mentioned brands on Twitter – with a 32% share of tweets. The amount of data required to successfully proceed in food and beverage … The member firms of RSM International collaborate to provide services to global clients, but are separate and distinct legal entities that cannot obligate each other. non-influencers) who are active and passionate about your brand. Innovative Food & Beverage Trends in 2019. Serve Them Your Products Via Vlogs, Tutorials Or Ads. Even as the post-pandemic marketplace continues to evolve, operators have learned to meet the challenges. (Source: 56% of action of Google My Business listings are website visits. Looking to grow your brand online? This market’s growth rate and volume of consumption will make it more competitive than ever. To incorporate consumer advocacy in food and marketing businesses in 2020: Food & beverage brands stand to gain a lot from eCommerce: However, whether you are looking to sell online or not, digital presence can be a powerful tool to expand your market and support almost every stage of your sales funnel. Top trends in the food and beverage industry According to 2019 data from eMarketer , grocery e-commerce will grow 18% this year in the U.S. alone — and will rank as the fastest-growing product category online. The digital revolution is changing many parts of our lives beyond recognition, including the world of food and beverage. Who should be leading and guiding decisions related to technology efforts within the business? At the same time as we are seeing technology transform consumer behaviour and expectations, we are seeing the rise of holistic health. Siemens frequently (Source: Customers who are referred to by other customers have a 37% higher retention rate. Social media packs enough punch to claim that it is one of the most lucrative channels for the food and beverage sector, because: Instagram, Twitter and Facebook users love food & beverage brands, making these some of the most effective channels to leverage in your digital strategy, both in terms of cost and results. Over the past years, digital trends in the food & beverage (F&B) industry provided alternative methods to adapt to consumers’ ever-changing demands. The smarter move is to take these trends on board. Globally, around 1.3 billion tons of edible food is thrown away each year and this is … 81% of customers (and 89% of millennials) want to know more about how the food is prepared and to see “behind the scenes footage”. Because the food and beverage industry faces unique challenges (seasonal changes, demand for differentiated SKUs, increasing regulatory/quality restrictions, complicated production planning and the sheer scale of production), it is uniquely situated … 5. Many companies are leveraging technology and data to achieve business goals, but need to remain mindful of the new risks this can introduce. In fact, increased focus on digitization was identified as a key trend in a recent global survey of 120 food and beverage industry leaders. Channel That Trust To Your Brand. An overwhelming 92% of people trust recommendations from people they know. Stay on top of the latest business insights and strategies to mitigate coronavirus fallout and risks for middle market companies. (Source: Brand posts on social media are the meal inspiration source for 19% of users. The world is waking up and the demand for health-conscious and environmentally-friendly food and beverage options is reaching a peak. 91% of users say that positive reviews make them more likely to buy the product. Coffee spritzes will be the drink of 2020, according to nearly a … The food industry is evolving rapidly. In this article, food industry leaders and innovators weigh in on top trends driving change toward a healthier and more sustainable food future. The artificial intelligence in the food and beverage market is expected to register a CAGR of over 65.3% during the forecast period, (2020 - 2025). 92% Of People Trust Their Peers’ Recommendations. (Source: By 2025, online sales will make up 15-20% of overall sales in food and beverage industry, which is ten times more compared to 2016. Millennial food lovers are a loyal audience—one that’s powered a 280% growth in food channel subscriptions year over year. (Source: BrightLocal). Top 2021 Food and Beverage Trends. Each member firm is responsible only for its own acts and omissions, and not those of any other party. Food and drink products are something your customers are passionate about. Food Delivery. Social Media Loves Food & Beverage Brands. Food content has generated nearly 41 billion views on YouTube. 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